Snap, crackle and flop: crafting a better message

Posted 15 May 2014 by Jane Mathieson in Training

This came to me via JISC mail and sounds potentially very useful as we are all having to do more and more publicity work ourselves.

Wednesday 11th June 2014

Have you ever said "I’m rubbish at design"? If so, this interactive workshop is for you!

The workshop will give attendees a basic grounding in some of the underlying principles behind copywriting and graphic design, so that they can produce fantastic copy.

There are a maximum of 12 places available at this workshop, so book early to avoid disappointment.

Book a place  Cost - £30

By the end of the day attendees should have a good understanding of:

  • What is copywriting and why it’s important in visual communications?
  • What makes good copy
  • Understanding and writing your brief
  • The importance of space and form in design
  • Text and typography
  • Using colour effectively

It will also provide an opportunity for attendees to share and discuss their own good practices with fellow participants.

Who should attend ?

This course is aimed at those involved in the creation of publicity or promotional materials, particularly those new to the Library and Information profession or those with an interest in visual/graphic design who want to learn the basics.  If you need help getting started, this course will provide the grounding you need to get going and be confident producing more stimulating and enticing copy.

Course prerequisites

Participants are asked to bring with them one piece of promotional literature that they have found particularly effective. This could be something they have produced, their institution has created, or something they’ve simply seen. It could be a poster, flyer, press release, badge, website etc. It doesn’t have to be a Library publication!


09:30  – Welcome and registration (Tea and coffee)

10:00 – 12:00 Snap, crackle and flop: crafting an effective message workshop

12:00 – 13.00 Lunch

13:00 – Walk to Learning Commons

13:30  – 14:30 Alan Gilbert Learning Commons Tour (University of Manchester) led by Anna Theis

Address: New Business School, Manchester Metropolitan University, Room 3.20 Oxford Road Manchester M15 6BH Manchester, GTM United Kingdom

For more information please email Davina Omar -

North West Libraries

Librarians in the North West have pioneered partnership working to encourage new readers into libraries. Time To Read is a partnership of librarians engaged in reader development activity in public library authorities in the North West Region. 22 public library authorities in the region currently support Time To Read.

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