Independent Writer? Be Your Own PR Department!

Posted 25 Sep 2017 by Ian Anstice

Independent Writer?  Be Your Own PR Department!

Diane Hinds on how to promote your book

So, just because you’re independently published, this is no barrier to generating much needed PR coverage for you and your book.  You just need to think how to go about it.

We have seen an increase in the self-publishing market and there have been a number of successes - EL James, Andy Weir and many more.  Some writers I have met are just happy to publish and leave it at that.  With the wealth of writers I’ve met with interesting stories to tell, it is a shame to let the books sink.  It doesn’t take a lot to generate media coverage.  Just a little time and patience.

Diane HindsThe most important thing to consider is your message.  What is your message?  How clear are you on this?  Next, you need to research your local media.  This is a good starting point and they are more inclined to find you of interest, due to your local angle.

Also, do you know your target audience?  If so, consider where they go to find out about similar books to yours being published?  What do they read?  What’s the demographic of this target audience?  Do your research!  Remember some people are not technically literate so what traditional media are they reading for example the older generation?

One thing I advise when you are putting together your personal PR campaign is to avoid advertising spend.  All this should cost you are: pennies in telephone calls, travel/accommodation and time.  If you’re invited to be interviewed on television, away from home, then this may incur expenses which are tax deductible.  Normally these are covered by the publisher, if you’re traditionally published, but you will have to cover these costs as you are self-publishing.

You need to put in as much effort to running your own campaign as you have to writing and completing the book for online sale, or you will risk minimal sales.

Traditional media gives the author valuable ‘third party validation’ and can be circulated on your social media accounts.  Now would be an ideal time to set up your Twitter and/or Facebook accounts as you need to start developing on online presence.  You can find other online platforms that work better for you.  For example, if you’re writing a travel book/blog then images work well for you.  These can be shared online on Pinterest, Instagram or other image based social media sites.  You can also add images to your posts.

Can you lead the news agenda?  This is where your message is so important.  Can you support it with industry quotes and ground breaking research?  These will strengthen your campaign.

If you want to know more, you can find out about my talks in your local area by visiting Time to Read’s website or visiting:

Go for it!

Diane Hinds

North West Libraries

Librarians in the North West have pioneered partnership working to encourage new readers into libraries. Time To Read is a partnership of librarians engaged in reader development activity in public library authorities in the North West Region. 22 public library authorities in the region currently support Time To Read.

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