Writer? Be Your Own
Diane Hinds on how to promote your book
because you’re independently published, this is no barrier to generating much
needed PR coverage for you and your book. You just need to think how to
go about it.
We have seen
an increase in the self-publishing market and there have been a number of
successes - EL James, Andy Weir and many more. Some writers I have met are
just happy to publish and leave it at that. With the wealth of writers I’ve
met with interesting stories to tell, it is a shame to let the books sink. It doesn’t take a lot to
generate media coverage. Just
a little time and patience.
important thing to consider is your message. What is your message? How clear are you on this? Next, you need to research your
local media. This is a
good starting point and they are more inclined to find you of interest, due to
your local angle.
Also, do you
know your target audience? If
so, consider where they go to find out about similar books to yours being
published? What do they
read? What’s the
demographic of this target audience?
Do your research! Remember
some people are not technically literate so what traditional media are they
reading for example the older generation?
thing I advise when you are putting together your personal PR campaign is to
avoid advertising spend. All this should
cost you are: pennies in telephone calls, travel/accommodation and time.
you’re invited to be interviewed on television, away from home, then this may
incur expenses which are tax deductible.
these are covered by the publisher, if you’re traditionally published, but you
will have to cover these costs as you are self-publishing.
You need to
put in as much effort to running your own campaign as you have to writing and
completing the book for online sale, or you will risk minimal sales.
media gives the author valuable ‘third party validation’ and can be circulated
on your social media accounts. Now
would be an ideal time to set up your Twitter and/or Facebook accounts as you
need to start developing on online presence. You can find other online
platforms that work better for you.
For example, if you’re writing a travel book/blog then images work well
for you. These can be
shared online on Pinterest, Instagram or other image based social media sites. You can also add images to your
Can you lead
the news agenda? This is
where your message is so important.
Can you support it with industry quotes and ground breaking research? These will strengthen your
If you want
to know more, you can find out about my talks in your local area by visiting
Time to Read’s website or visiting: www.TheEntertainmentBureau.co.uk/Events/.
Go for it!