Making the sandwich: putting on successful author events
Public libraries are superb places to host author events. There’s thousands of them, for a start, with a wide geographical spread. They often have large amounts of floor space when compared to book shops. But, in this age of increasing competition for people’s time and limited staff resources, how does a public library ensure that writer visits can be as successful as possible? That’s the question Time To Read posed. The answers that came back all pointed to the conclusion that simply offering an author, except if they’re really famous, is not enough.
In fact, what came through loud and clear is that the library needs to think of how to package the event. Perhaps the best way to explain this is by analogy. Think of it like trying to sell a sandwich, where the author is the main filling and the library is the bread. Well, that may not be enough to get people to buy the sandwich, especially as there are many other fantastic lunch options out there. So it may be better to add in some refreshments as extra fillings and - to improve the packaging, as it were - theme the event. Oh, and make sure you don’t serve it at the wrong time of day. Perhaps add some music in there as background too. And, voila, you get a really nice sandwich . Or author event.
This guide is intended to share the best practice out there and to share the hard-won experience of experts so you don’t have to learn on the fly. But it’s not intended as prescriptive. To take the food analogy still further, choose what you want from the buffet of ideas and perhaps come back later to try something more adventurous. Oh, and let us know your ideas too so we can improve for next time.
Download the "Making the sandwich" guide here.