“New Words” is an 18 month
project to promote North West publishers and North West libraries to each-other
and to the public. Partners in the project are the 22 Time To Read partner
library services and the North West ACE-funded publishers (Carcanet, Comma Press, Dead Ink, Knives Forks and Spoons,
The following is a technical overview of the project but look out in the future for events and promotions flowing from it ...
Improve links between North West publishers and
Raise public and library staff awareness of
publishers via book collections, events and displays
Art element will explore explore new ways of
Working group members
Working group will include include
co-ordinator, five representatives from publishers (one per publisher),
five representatives from library services and others as appropriate. Expected
to meet five times, with four meetings are scheduled, with the fifth being as
and when needed.
Publishers will provide suggestions of books for
collection/displays and to provide suggestions from authors and
publishers for 22 events (one per library service). Events from the publisher
themselves may include how to get published. They will work with librarians on how best to put on
author events generally.
Librarians will attend five meetings with publishers. Some of
the meetings will be in Manchester but other venues will be considered. Librarians will choose which titles to use in reading group sets
and to decide how to best serve those non-set using library services. They will choose authors/publishers, from a selection
provided by publishers, for events. Assist in arranging events, including
showcase event, and fixing ticket price levels.
Librarians will work with artist on what artwork is required for
the project, share an explanation of their library stock
purchasing process with publishers , discuss how best to ensure the work of regional
publishers is purchased for North West libraries and discuss with publishers how to place other
events in libraries outside of the scope of the New Words project. They will also consider ways of increasing diversity in stock
buying to include more non-bestsellers and local stock.
All appointments will be made in
a fair and open process of advertising and selection by members of Time To Read. It
may be that the posts are combined e.g. the artist and co-ordinator may be the
An emerging artist will be chosen. The nature of
the artist will be decided by the librarian/publisher group at the start of the
project. The artist will need to be familiar with public
libraries and/or will visit libraries to be aware of limitations (e.g. lack of
display space) and possibilities. He or she will discuss with working group as to best
options and may develop easily produced point of sale items,
perhaps including book marks, leaflet, feedback postcards, header for book
display, empty belly posters for space to write feedback comments or book
reviews from librarians or customers etc.
He or she may develop eyecatching displays to promote the
chosen books and publishers. Artists may wish to use currently under-utilised
space in buildings for this e.g. floors, ceilings, stairs. Displays need to be easily moveable in the case
of physical displays or duplicatable in the case of vinyls etc. Art is
specifically not to include a single physical art piece as it would be
difficult to sufficiently tour it.
An independent evaluator will be engaged at the
start, middle and end of the project to ensure that evaluation is at the heart
of the programme and the most lessons are learnt from it.
Evaluation suggested (tentative): For staff: To
be measured by pre- and post-project survey, independent interviews with staff
and publishers. Measure awareness of
publishers/libraries with eachother at start and end of project. Online survey
of participants at start and end inc. likelihood to work together again. Half
day with a publisher and librarian at start of project to decide aims. For the
public: To be measured by survey of those who have seen displays, art and
reading group collections. Measure number of titles, and issues, in libraries
at start and end of project. This includes counting the number of books by the
publishers in the target libraries at the start and end of the project e.g.
count issues of books by publishers and measure the amount of poetry. - Sample
readers (bookmark/postcard), event attenders (online/paper form).
To arrange and attend meetings, travel, prep and
co-ordination of various strands. Familiarisation of project, consultation,
overseeing of various stages.
Time To Read
Will produce a toolkit on how best to promote
local/independently published works in libraries including events and displays. Provide web space for promoted works, pending
permission from those which are chosen, and it is expected also to include
audio and video clips. Time To Read will promote to book bloggers and work with working group/artist to on publicity
to include Facebook and press release.
May or earlier: Selection and appointment of
librarians and publishers for working group.
May: appointment of co-ordinator
30 May: First meeting
June: appointment of artist and evaluator.
Publishers choose titles to submit to librarians for displays/reading group
boxes and to develop event options
July: Librarians choose titles.
August: Second meeting. Artist to visit
libraries, look at books and work on brief.
August/September: Books and materials bought for
October: Third meeting
November/December: events booked, Distribution
of reading group sets.
January to June: Events. 22 events with c. 20
attending each. Events will be ticketed/charged for with income being paid to
Time To Read as part of funding.
April: fourth meeting
August: Showcasing event with c.50 attending.
Event can be ticketed/charged for (C.£5). The showcase event will be for the
authors and publishers to meet together with the public and librarians to gain
a multi-faceted view of what's available.
Show what has been done in libraries and
publishers to date e.g. displays, events.
Authors and panel discussing what has been learnt.
Opportunity, and encouragement, to mix at lunch.
Invite all relevant publishers and library
services inc. Libraries Connected, Taskforce.
September: Half day session to share learning.
Budget: £500 for publishers, £100 for artist,
Reading group sets