Branson:Behind the Mask

Tom Bower

The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world.

But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman?

Genre

Non-fiction

Publishing Details:

Faber & Faber, 2014

ISBN:

978-0571297092